Unusual Festivals

My lecture is about unusual festivals. Could you give me some examples for unusual festival? -Yes that’s true -Don’t you have any idea? I'm sure you have seen some unusual festivals on TV but now you might forgot them. Forexample you imagin a lot of people gathering in a city throwing tomatos at each other just for fun. Have you ever participated in an unusual festival? -Yes: great this is such an interesting experience I'm sure you never fogot that day. -No: no problem I will give you a lot of information about it. I think you might be in charshanbesori.It is held In the last Wednesday of the year. Just as the rest of the world moves forward into the online digital world, there are still various classical traditions from past centuries that retains their popularity with the new younger generation of people. Even as some of these traditions are strange and unusual, they have been held until now. Another example is Halloween. On October 31, in many countries children and adults dress up in unusual costumes. Some become witches or ghosts; others dress up as trees, goats, and in other very unusual costumes.This festival started in Europe and has spread to all parts of the world. However, not all celebrations spread around the world. Every country has its own singular festivals. The first example that I prepared is Festival of Snakes Many people are afraid of snake.. In some parts of the world, snakes are regarded as evil or, at least, dangerous. But, there is one small village in Italy where the people seem to worship snakes. They show their respect and love for snakes with a festival. This festival is held each year in the tiny village of Cocullo, which is surrounded by some of Italy's wildest forests.There is a legend in Cocullo that the surrounding mountains and forests were once full of poisonous snakes. Many of the people from Cocullo who went into these areas died after being bitten by the poisonous snakes. In 700 B. C. , the villagers prayed t o Apollo, a Greek god, for help. Apollo told them to capture the snakes, put them around his statue in the village, and then put them back in the mountains and forests. This seemed to work, and the ritual has been repeated ever since. Over the years, the villagers have made some changes to this tradition.Now a statue of a Christian saint, Domenica, has replaced the statue of the Greek god Apollo. In addition, the villagers have added fireworks to the festival. Celebrations begin on Saint Joseph's Day, March 19, when the first snakes of the season are captured and put in cages. Two months later, on the first Thursday in May, villagers set off fireworks and then go to church. After church, the statue of Saint Domenica is carried through the streets, and villagers put the captured snakes around his statue. Then, more fireworks are set off.At the edge of the village, the snakes are set free in the forest, and the villagers believe that they are immune from snakebites for another year. L a Tomatina The festival of La Tomatina in Bufiol, Spain, is very simple. It is a food fight festival. Everyone throws tomatoes at each other on the last Wednesday of August. The town's streets turn bright red as over 20,000 people hit each other with large, red, soft tomatoes. There are many ideas on how the festival started. The most likely explanation is that it started as a fight between poor and rich teenagers.No one knows who threw the first tomato, but somehow they began throwing tomatoes at each other. Over the years, this local event has become a national event. It is no longer a war between poor and rich and is now an exciting time for young people to have a good time throwing tomatoes at everyone. The standard uniform is an old T-shirt, old shorts, and safety glasses. Farmers bring thousands of tomatoes from around the countryside, and the festival begins with the firing of a rocket. An hour later, the end of the festival is announced with the firing of another rocket, and everyone begins to clean up the town.Zombie Walk A zombie walk is an organized public gathering of people who dress up in zombie costumes. Usually taking place in an urban center, the participants make their way around the city streets or through shopping malls or a local cemetery or other public spaces. Holi- The Festival of Colors This popular Hindu spring festival, observed in India, Nepal, Bangladesh and other Hindu countries, is also known as The Festival of Color. Holi is celebrated at the end of the winter season on the last full moon day of the lunar month, usually in the later part of February or March.It is Originally a festival to celebrate good harvests and fertility of the land. Crying Baby Festival overweight men in this shape can be a very scary sight for many of us. So, you can imagine how babies will react when they are held by one of these men. In Konaki Sumo, a Japanese festival, pairs of babies are held by men like this facing each other. The winner is the baby who cries first. The festival is based on the Japanese proverb â€Å"crying babies grow fast†. Fish-Swallowing Festival the festival involves eating fish but the difference is that they are still alive! t is happend in The last Sunday of every February in Geraardsbergen in Belgium. The ceremony draws protests from animal rights activists who want to substitute live fish with fish-shaped marzipan. Monkey Buffet Festival There really is a festival just for monkeys every year in Thailand. On the last Sunday in November at the Pra Prang Sam Yot temple in Lopburi province, north of Bagkok,thousands of pounds of fruit is gathered for a huge buffet just for monkeys. The festival over the years has become more lavish and has put this small province on the world tourism map. Wife Carrying World ChampionshipsEach summer, this weird event in Sonkajarvi, Finland, becomes more and more popular. The wife-carrying contest has been at a world championship level for over 13 years now. Wife ca rrying is a sport in which male competitors race while each carrying a female teammate. The objective is for the male to carry the female through a special obstacle track in the fastest time. Now my lecture is finished. I want to know your opinion. -Do you think it is a good idea to hold these festivals? For example in tomatina thousands tones of tomato are wasted. While it is possible to cook them and to use them instead of throwing them at each ther. However I have to admit tomatina bring happiness to many of people. But some of them like Crying Baby Festival, Fish-Swallowing Festival, Monkey Buffet Festival and Baby-Jumping Festival are really ridiculous and some of them are really dangerous. -What's your opinion about charsaabesori in Iran? -Do you agree with it or not? Yes I agree with you. Nowadays it become like a urban war. it is such an dangerous night. As all of us know unfortunately many people die and injure seriously. – Do you have any question? Thanks a lot for your consideration.

Unit 13

Unit 13 1 Understand what dementia is 1. 1 explain what is meant by the term ‘dementia’ Dementia is a serious loss of global cognitive ability in a previously unimpaired person, beyond what might be expected from normal ageing. 1. 2 describe the key functions of the brain that are affected by dementia Dementia is not a single disease, but a non-specific syndrome (i. e. , set of signs and symptoms). Affected cognitive areas can be memory, attention, language, and problem solving. emporal lobe = responsible foe vision, memory, language, hearing, learning frontal lobe = responsible for decision making , problem solving, control behavior and emotions parietal lobe = responsible for sensory information from the body, also where letters are formed, putting things in order and spatial awareness occipital lobe = responsible for processing information related to vision cerebrum lobe = biggest part of the Brain its role is memory, attention, thought, and our consciousness, senses and movement hippocampus = responsible for memory forming, organizing and storing and emotions 1. explain why depression, delirium and age-related memory impairment may be mistaken for dementia Delirium and age-related memory impairment may be mistaken for dementia because this can be also symptoms for other disease or even diseases. Normally, symptoms must be present for at least six months to support a diagnosis. Cognitive dysfunction of shorter duration is called â€Å"delirium†. Especially in later stages of the condition, subjects may be disoriented in time (not knowing the day, week, or even year), in place (not knowing where they are), and in person (not knowing whom they and/or others around them are). Understand key features of the theoretical models of dementia 2. 1 outline the medical model of dementia Dementia as a clinical syndrome is characterized by global cognitive impairment, which represents a decline from previous level of functioning, and is associated wit h impairment in functional abilities and, in many cases, behavioral and psychiatric disturbances. 2. 2 outline the social model of dementia The social model of care seeks to understand the emotions and behaviors of the person with dementia by placing him or her within the context of his or her social circumstances and biography.By learning about each person with dementia as an individual, with his or her own history and background, care and support can be designed to be more appropriate to individual needs. 2. 3 explain why dementia should be viewed as a disability People who have dementia are not aware of requirements for living. They can forget to do the essential things that are vital. Taking medicines, hygiene and even eating are often forgotten. They can get lost or hurt and not understand what is necessary to correct a situation.Turning on the stove or water and forgetting to turn it off, locking doors, crossing streets etc. can be dangerous even deadly. In the same way you wo uld not think as an infant incapable of self care a person with dementia can not be either. Considering the facts that they cannot act in the manner of a responsible adult makes them disabled. 3 Know the most common types of dementia and their causes 3. 1 list the most common causes of dementia There isn’t one identifiable source for the disease and it is thought that it is a combination of factors that cause the condition.The disease may develop silently for years before the symptoms appear. I can list a few: -Alzheimer’s disease -Dementia with Lewy bodies, -Stroke -Parkinson’s -Degenerative disease -Alcohol related dementia -any disease or event which can create injuries to the brain. 3. 2 describe the likely signs and symptoms of the most common causes of dementia †¢ Memory loss, frequently forgetting conversations, appointments, or events †¢ Impaired judgment †¢ Difficulties with abstract thinking †¢ Faulty reasoning †¢ Inappropriate behavior Loss of communication skills, difficulty following the flow of a conversation †¢ Disorientation to time and place †¢ Gait, motor, and balance problems †¢ Neglect of personal care and safety †¢ Hallucinations, paranoia, agitation †¢ Frequently losing or misplacing things 3. 3 outline the risk factors for the most common causes of dementia The most common causes for dementia are: The age, gender and hormonal effects, stress, head trauma, education, chemical exposure, depression, parental age, stroke, hypertension, diabetes, smoking, cerebral white-matter lesion, alcohol, 3. identify prevalence rates for different types of Dementia Alzheimer's is the most prevalent. Vascular Dementia is the second most prevalent. After that things convoluted a bit but Dementia with Lewy bodies is probably third. 4 Understand factors relating to an individual’s experience of dementia 4. 1 describe how different individuals may experience living with dementia dep ending on age, type of dementia, and level of ability and disability Depending on the form of dementia people's ability and disability will be different. People with dementia may not necessarily always be forgetful, for xample an individual with Fronto-temporal dementia may be less forgetful than a person suffering from Alzheimer disease. Their memory may remain intact but their personality and behavior could be noticeably changed. Dementia with Lewy bodies interrupts the brain’s normal functioning and affects the person's memory, concentration and speech skills. It has similar symptoms to Parkinson's disease such as tremors, slowness of movement and speech difficulties. People with vascular dementia may suffer from incontinence or seizure where other types of dementia may not affect those.However the level of ability and disability depend on individual's age and condition of dementia, people who are living with dementia in earlier age such as 60's-70's are less likely to be as dependable on others than people living with dementia at the age of over their 70's or 80's. People also have different levels of stamina at different ages, so their ability and disability may vary and the level of support they require will be varied as well. 4. 2 outline the impact that the attitudes and behaviors of others may have on an individual with dementiaA person with dementia in contact with a healthy and normal person can become depressed, introverted, and violent; can refuse any communication or co-operation. All these example of behavioral can appear if the person who gets in touch with the person with dementia has no experience, or doesn’t know about the person’s condition(dementia). If the CA has enough dates about the SU than can provide the necessary care and to adopt the necessary attitude to create a link which allows to get close enough to the SU and to provide the assistance to maintain the quality of SU’s life, promoting good hygiene, so cialization, nutrition, self respect. Unit 13 Unit 13 1 Understand what dementia is 1. 1 explain what is meant by the term ‘dementia’ Dementia is a serious loss of global cognitive ability in a previously unimpaired person, beyond what might be expected from normal ageing. 1. 2 describe the key functions of the brain that are affected by dementia Dementia is not a single disease, but a non-specific syndrome (i. e. , set of signs and symptoms). Affected cognitive areas can be memory, attention, language, and problem solving. emporal lobe = responsible foe vision, memory, language, hearing, learning frontal lobe = responsible for decision making , problem solving, control behavior and emotions parietal lobe = responsible for sensory information from the body, also where letters are formed, putting things in order and spatial awareness occipital lobe = responsible for processing information related to vision cerebrum lobe = biggest part of the Brain its role is memory, attention, thought, and our consciousness, senses and movement hippocampus = responsible for memory forming, organizing and storing and emotions 1. explain why depression, delirium and age-related memory impairment may be mistaken for dementia Delirium and age-related memory impairment may be mistaken for dementia because this can be also symptoms for other disease or even diseases. Normally, symptoms must be present for at least six months to support a diagnosis. Cognitive dysfunction of shorter duration is called â€Å"delirium†. Especially in later stages of the condition, subjects may be disoriented in time (not knowing the day, week, or even year), in place (not knowing where they are), and in person (not knowing whom they and/or others around them are). Understand key features of the theoretical models of dementia 2. 1 outline the medical model of dementia Dementia as a clinical syndrome is characterized by global cognitive impairment, which represents a decline from previous level of functioning, and is associated wit h impairment in functional abilities and, in many cases, behavioral and psychiatric disturbances. 2. 2 outline the social model of dementia The social model of care seeks to understand the emotions and behaviors of the person with dementia by placing him or her within the context of his or her social circumstances and biography.By learning about each person with dementia as an individual, with his or her own history and background, care and support can be designed to be more appropriate to individual needs. 2. 3 explain why dementia should be viewed as a disability People who have dementia are not aware of requirements for living. They can forget to do the essential things that are vital. Taking medicines, hygiene and even eating are often forgotten. They can get lost or hurt and not understand what is necessary to correct a situation.Turning on the stove or water and forgetting to turn it off, locking doors, crossing streets etc. can be dangerous even deadly. In the same way you wo uld not think as an infant incapable of self care a person with dementia can not be either. Considering the facts that they cannot act in the manner of a responsible adult makes them disabled. 3 Know the most common types of dementia and their causes 3. 1 list the most common causes of dementia There isn’t one identifiable source for the disease and it is thought that it is a combination of factors that cause the condition.The disease may develop silently for years before the symptoms appear. I can list a few: -Alzheimer’s disease -Dementia with Lewy bodies, -Stroke -Parkinson’s -Degenerative disease -Alcohol related dementia -any disease or event which can create injuries to the brain. 3. 2 describe the likely signs and symptoms of the most common causes of dementia †¢ Memory loss, frequently forgetting conversations, appointments, or events †¢ Impaired judgment †¢ Difficulties with abstract thinking †¢ Faulty reasoning †¢ Inappropriate behavior Loss of communication skills, difficulty following the flow of a conversation †¢ Disorientation to time and place †¢ Gait, motor, and balance problems †¢ Neglect of personal care and safety †¢ Hallucinations, paranoia, agitation †¢ Frequently losing or misplacing things 3. 3 outline the risk factors for the most common causes of dementia The most common causes for dementia are: The age, gender and hormonal effects, stress, head trauma, education, chemical exposure, depression, parental age, stroke, hypertension, diabetes, smoking, cerebral white-matter lesion, alcohol, 3. identify prevalence rates for different types of Dementia Alzheimer's is the most prevalent. Vascular Dementia is the second most prevalent. After that things convoluted a bit but Dementia with Lewy bodies is probably third. 4 Understand factors relating to an individual’s experience of dementia 4. 1 describe how different individuals may experience living with dementia dep ending on age, type of dementia, and level of ability and disability Depending on the form of dementia people's ability and disability will be different. People with dementia may not necessarily always be forgetful, for xample an individual with Fronto-temporal dementia may be less forgetful than a person suffering from Alzheimer disease. Their memory may remain intact but their personality and behavior could be noticeably changed. Dementia with Lewy bodies interrupts the brain’s normal functioning and affects the person's memory, concentration and speech skills. It has similar symptoms to Parkinson's disease such as tremors, slowness of movement and speech difficulties. People with vascular dementia may suffer from incontinence or seizure where other types of dementia may not affect those.However the level of ability and disability depend on individual's age and condition of dementia, people who are living with dementia in earlier age such as 60's-70's are less likely to be as dependable on others than people living with dementia at the age of over their 70's or 80's. People also have different levels of stamina at different ages, so their ability and disability may vary and the level of support they require will be varied as well. 4. 2 outline the impact that the attitudes and behaviors of others may have on an individual with dementiaA person with dementia in contact with a healthy and normal person can become depressed, introverted, and violent; can refuse any communication or co-operation. All these example of behavioral can appear if the person who gets in touch with the person with dementia has no experience, or doesn’t know about the person’s condition(dementia). If the CA has enough dates about the SU than can provide the necessary care and to adopt the necessary attitude to create a link which allows to get close enough to the SU and to provide the assistance to maintain the quality of SU’s life, promoting good hygiene, so cialization, nutrition, self respect.

Asdasdas

Let's discuss both briefly:Poverty leads awards a gap between poor and rich and this gap get wideband the poor becomes poorer and rich, richer. This situation leads the propelled towards frustration and to get normal they harm their own self restoratives society. Thus, this frustration leads the young people towards addiction of drugs or crimes. They start smuggling, commit thefts to snatcher so called right and this leads towards societal insecurity and sportspeople. People are killed and robbed and the concept of welfare state sidestroker.Moreover, pressure of rolling Inflation and the social inequality,where people see their fellow citizens using luxuries lead poor people thwarted evil of bribery which is common feature of the public sector offices Inpatients. This Increases the greed of the people taking bribery and the wholeheartedly of the public administration get corrupted which is the case inpatients. The frustrated people seek refuge under the shelter of drugs and the healt hy nation get close towards the doom of destruction.This situational very much common in Pakistan where unemployment is on the peak indication reference or bribery the good Jobs cannot be secured and the tittered frustrated educated preventative of the young nation starts outstanding. This story do not ends here. The children are abolished to go to schooling are forced to work for their livelihood. The work conditions and wastewater for such children are shamefully worst. Yet they are forced to do thrower Like beasts.Due to poverty fathers cannot afford another social evil that's ‘Jazz' and the poor daughter remains unmarried and sometimes commissioned by taking poison or burning themselves and if unfortunately she straddled she has to live with taunts or her In laws kills her and simply say hat†the stove get blasted†. Moreover, she is tortured for the doings she environment in her life. The women have been the subjected to the social evils before the Islam weasele d on the earth. The Arabs use to bury their daughter alive. But in caboose Pakistan this tradition seems to be prevailing in other ways. Kara Kari' Asian old tradition prevailing in the Kinds province of Pakistan according twitch when a man and women are found suspected to have relations the tribal ‘Jaguar' may give the verdict to kill them both even if the superstructure could to be proved, which Is against the morality and humanity-Moreover, to secure the property for the male heirs the female heirs reformed to marry with The Holy Quern which is outrageous and neither Isolator the law enforced In the country allows media,other behaviors of the people living in the society of Pakistan also can bookbinderies as evil.There seems to be a change in the behaviors and actions the people living here, which is making them selfish and greedy. A welkin concept of individualism imported from western countries, which isms, me, me and only me behavior which indicates towards the behavior of people seeing themselves an individual not the part of wider society. It sonly ones profit that matters even if it is for the cost of other's life. Illuminates here in Pakistan do not take the necessary measures to dispossess the wastes of their plants because these measures are costly and let theatres and waters of the country pollute that affect on the health of people.Engineers nobody believes the concepts of right and wrong. We are losing revalues where children do not have time for old parents or grandparents and the core values f honesty, tolerance, empathy and respect are ventilated. In context of Pakistan, religious extremism has lead towards maypole's people do not know the true spirit of Islam and commit unjustifiable like suicide bomb blasts and terrorist activities to destabilize topological and social environment of the country.Moreover, there are religiousness's like Sashays and Sunnis who keep rowing each other. The unreason for such thing is mainly lack of educati on and political and classlessness. People do not know their rights and others powerful Paleolithic them. This situation is very much severe in the less developed underlay controlled areas of Pakistan. The feudal lords intentionally restrict development of their governed areas as to the basic facilities of education,infrastructure and utilities.Feudal lord is considered the owner of not only lands of that area but also the life of people living under his vicinity. Then there are so called festivals and functions which do not relate adaptations as Basalt and Emends. People spoil a lot of money on disconnections for nothing and cause harm for society. During the festival of Basalt lot of innocent people are killed or get injured. Emends creates theses of inequality among the society. The key question is here to ask our self.Where are we going? Have any of squash contributed towards the eradication of these evils? But we don't waste our time on such things and say it's the responsibili ty of government. But,what's our responsibility? To elect that government who do not listens toothier people after they are elected? It is another social evil. Not taking transportability for our surroundings. When a business man is required to coupe with all environmental and social issue which

Globaliastion Essay Example | Topics and Well Written Essays - 2000 words

Globaliastion - Essay Example The deregulation of the FDI abroad, that has taken place in these two countries have lead to the accumulation of more capital and confidence to the companies who have gained them. Now these companies are taking opportunity of the situation by spreading their wings and investing overseas (Duanmu and Guney, 2009).One cannot deny the fact that globalization is here to stay and today new markets can be tapped owning to the advancement of the world economy through peaceful and careful economic efforts (Klein, 2005). Globalization can neither be called good nor bad. It is only a step towards efficiency in the long run and painful cultural and social adjustment in the short run (Mundell, 2000). Rise and Economic amalgamation of India and China China and India have become the most preferred destinations for international business, which has been confirmed by some of the major studies carried out by Ernst & Young (2008), KPMG (2008) and PriceWaterhouseCoopers (2008). Zheng et al. (2006) has f ound out the factors for such an interest. They found that market growth, liberalist policies, lower labour cost and the amount of goods imported from both the countries by the countries of origin of the FDI are factors of interest to them. However specifically they pointed the bigger size of Chinese market, strategic location in terms of logistic and geography, export volume and greater borrowing cost of China makes it more attractive for the FDIs. On the other hand in case of India though geographical distances discourage FDI, closure distance in culture encourages it. In the year 1980 both India and China accounted for a trivial 2% of global output, which increased to 7% in the year 2005 (Das, 2010). It is expected that both the economies will achieve an excellent bit of convergence with the fully grown industrial economies in the near future. Though they have recorded a rapid growth but their per capita incomes are seen to be significantly low. According to the data published by World Bank (2008a), the per capita income of China in 2007 was $2360, whereas that of India was $950, which were much lower when compared to the per capita income of UK, USA, Japan and Germany. The average per capita income recorded by the Euro zone economies in the year 2007 was $36,329. On one hand the industrial economy and on the other the income disparity between India and China provides an opportunity for larger gains from trade with both India and China. The large gap in the wage level can help them to earn huge benefits by adjusting the productivity. Both the economies have started utilizing from the trade gains. In the year 2007, the GDP of China at the market exchange rates was $3280 billion, making it the fourth largest economy in the world. At the same time the GDP of India was at $1170 billion, making it the twelfth largest economy in the world (World Bank, 2008b). When economies of these huge sizes are seen to amalgamate globally, massive impacts are bound to occur th at would affect the global trade, financial flows and pace of globalization. This signifies that the role of these two economies is going to be significant in the global economy. The projection made by Maddison (2005) suggests that by measuring in terms of purchasing power parity (PPP), the GDP of China will be seen to record few more than 18% by 2030. This means that it will overtake US. The GDP of India has been projected to be half of that of China. This fast growing economy has attracted the attention of many of the

News Management, Communication and Social Problems Essay

News Management, Communication and Social Problems - Essay Example Pressure groups do not essentially seek to become part of the government; they only wish to influence the outcomes of various government decisions (Williams, 1998). Pressure groups are designed having a rather narrow and focused aims and they therefore tend to only concentrate on a limited range of specific issues. Unlike the practice that is common with political parties, pressure groups do not put together manifestos covering various broad ranges of spectrum of policies (Chapman, 2004). Although there exists several key differences between political parties and pressure groups, the distinction between the two is often seen to be blurred since some of the parties in the United Kingdom are to small to have the unattainable hope of forming the government and as such these parties resort to trying to influence the government. Various pressures groups like trade unions used to maintain close links with political parties to an extend that it was practically impossible to distinguish betw een the two an example being that the United Kingdom’s Labor Party was formed on the basis of the trade union movement, the trade union movement at one time used to provide the bulk of the party’s funding as well as majorly dominate and influence the direction taken by the various party policies (Williams, 1998). ... This pressure group endeavors to work towards not only the representation, but also the overall protection of all the doctors in the United Kingdom (Browne, 2011). Promotional Pressure Groups: Pressure groups that fall into this category are seen to strive at putting forth various new ideas that all happen to be aimed at attempting to improve and reform the society so as to make it better for particularly the more vulnerable people. A good example of a pressure group that falls into this category in the United Kingdom is the Child Poverty Action Group. This pressure group works at attempting to both represent and raise awareness of the difficult experiences and various effects of poverty that befall poor children (Needham and Dransfield, 1990). Large Corporations and News Management Although in the past, most large corporations had failed to recognize the vital role that public presentation happened to play in their operations, recent times have seen widespread appreciation of the fa ct that most large corporations happen to operate in a media sensitive environment. Large corporations are now engaging in trainings some of their executives on how to deal with any media crisis management (Manning, 2001). Some of the large corporations like Procter & Gamble have implemented various news management strategies that see them issue â€Å"Crisis management manuals† during the hiring process of all new staff members serving in their communications and public relations departments. They also organize mock news media exercises where they engage several freelance journalists who are hired to play the role of reporters from various news agencies such as the BBC and CNN (Manning, 2001). The News Management Strategies

Beowulf Essay Example | Topics and Well Written Essays - 500 words - 3

Beowulf - Essay Example Thesis statement: Does Beowulf in the poem possess heroic qualities that can be termed under the real qualities of an epic hero? The most important quality of Beowulf that makes him an epic hero is his heroic quality. For instance, like a real hero, Beowulf was ready to travel a great distance to undertake dangerous tasks. When Hrothgar faced trouble from Grendel, like a real hero, Beowulf left his homeland (Geatland), killed the Grendel the monster and saved all. But Burton Raffel criticizes that the author does not give ample importance to Beowulf’s fight with monsters and dragons (Raffel xi). Beowulf praises Hrothgar on his nobility and brevity. This proves that he possesses the heroic quality of courtesy. When he entered the land of Danes, he left his weapons on the shore. This proves his courtesy towards the king and his people. Besides, Beowulf was ready to do anything to prove his courtesy. Beowulf was a brave warrior. For instance, he fought and killed Grendel the dragon, and his mother, another dragon. Besides, Beowulf reveals Hroogar that he did defeat five giants and chased them from the earth. Beowulf possessed the quality of loyalty. He proved his loyalty towards the king and his people by killing Grendel the dragon. Later, when he became the king, Beowulf did not allow his warriors to fight against Grendel’s mother. Instead, he proved his loyalty towards his people by killing Grendel’s mother by his own. Beowulf’s success as a leader proves his military skills. Besides, he was able to maintain a group of warriors with him to help in critical situations. He very well knew that his warriors may not be helpful in the fight with Grendel and his mother. So he went alone to face those demons/beasts /dragons. This proves his military tactics. Summing up, one can see that the heroic qualities possessed by Beowulf helps him to be a real epic hero with heroism, courtesy, bravery, loyalty, leadership

The international economic scenario Research Paper

The international economic scenario - Research Paper Example The accounting requirement for businesses has also changed due to this change. Demands of stakeholders have changed when it comes to information. This is because stakeholders are also becoming global. Single investors holds portfolio of investments in many different regions of the world. Similarly companies invest in many different nations, thus the demand for accounting regulations has totally changed since the last few years. International Economy Online stock exchanges provide excess to capital to organizations from different areas of the world. A very good example would be NASDAQ allowing American firms to raise capital from as far away as Brunei. Another major reason of change in the global regulatory scenario has been the recent economic meltdown. The global economic meltdown is perceived as not only a failure of organizations ability to regulate them but also a failure of regulations and regulatory bodies. Therefore organizations are forced to look for markets beyond their hom e countries (Europe and USA) to alternate investment and capital sources. Thus in many ways the financial crisis is also forcing organizations to go more global. With going global comes the challenge of tackling many different financial systems and regulatory bodies. ... FASB is an American body credited with the formulation of GAAP i.e. Generally Accepted Accounting Principles. Differences The FASB is operating in a highly litigious environment and thus the GAAP are formulated to suit this environment. This is the very reason that GAAP is a more comprehensive and detailed accounting standard. This would seem a positive aspect of any accounting standard but in reality it becomes a lot difficult to implement or understand GAAP. Moreover for organizations working outside the United States it becomes even more difficult to understand the GAAP as it is closely linked with American Legal system. Similarly IASB is responsible for the formulation of IFRS (International Financial Reporting Standards). As the name suggests, as compared to GAAP, IFRS are simply standards rather than principles. Although apparently minor in nature, this difference totally redefines the IASB standards. This is because IFRS are more taken as more a set of broader guidelines rathe r than hard-core principles. For many years there has been a competition for dominance amongst the two reporting bodies. This race has already been won by IFRS. The structure of IFRS allows more internationally different regulatory bodies to adopt and adapt them. Thus allow them to address their own specific need and still remain understandable to users and evaluators. Therefore globally IFRS has become the global reporting standards. Emerging markets, underdeveloped economies and developed economies have all shifted to IFRS. The Unites States is also gradually shifting from GAAP to IFRS. The gradual process started with US companies being allowed to report in IFRS as per their discretion. Moreover the AICPA has announced that a gradual process would be

Jimi Hendrix Research Paper Example | Topics and Well Written Essays - 750 words

Jimi Hendrix - Research Paper Example Considering that he only taught himself to play guitar when he was just a teenager in the quiet town of Seattle. He was influenced by then popular blues guitarist Muddy Waters, Howling Wolf, Buddy Holly, B. B. King as well as rockers Eddie Cochran and Chuck Berry. His style was so original that he mouthed a six-string vocabulary in the tradition of Eddie Van Halen and Prince. Until now, it would be hard to compare a contemporary rock guitarist that would equal the virtuosity of Hendrix. According to the official website of Jimi Hendrix, he was born â€Å" Johnny Allen Hendrix† in November 27, 1942 but was renamed James Marshall by his father James â€Å"Al† Hendrix which was done in memory of his brother Leon Marshall Hendrix ( Hendrix, 1999). Even at an early age, Jimi would use the broom in his make-believe games of playing guitar everytime he was asked by his father to sweep his bedroom. Thus, in the summer of 1958, his father gave him a cheap second-hand acoustic guitar that captivated all his attention and time. He had to pay double attention in reading the notes since he was self-taught. Later, he joined group known as the Velvetones. When he was in high school, he participated in bands which gave him a happy experience before he finally joined the army in 1961. He was discharged later with an injury due to a parachute jump. However, his music days did not stop even when he was He didn’t waste timer getting back into the music scene since by â€Å" By the end of 1965, Jimmy had played with several marquee acts, including Ike and Tina Turner, Sam Cooke, the Isley Brothers, and Little Richard† ( jimihendrix.com) He later formed his own band known as . â€Å"Jimmy James and the Blue Flames† which introduced him to the public as a lead guitarist. His first recorded TV appearance was on Channel 5 of Nashville’s Night Train with the â€Å"Royal Company† as back-up to â€Å"Buddy and Stacy† on â€Å"Shotgun† ( Goldeart and Rodham,21).

Several Challenges in the Learning Activity Research Paper

Several Challenges in the Learning Activity - Research Paper Example In a class, an instructor can have students who have the ability to exhibit numerous potentials in a learning process. Multipotentiality among students a rare trait and it is common among students with gifts and talents (SWGT) (Santrock, 2010). These groups of students have a great passion and are usually have an extreme interest in several areas. However, this is a very good aspect for their future lives as it can enhance self-confidence and agency. The instructor can experience students with excessive self-criticism. Self-awareness and criticality are healthy aspects of any individual. This aspect is debilitating to the youths. These kinds of students exhibit self-persecution and self-hating traits. Furthermore, students may end up having depression. In addition, the instructor can experience students who have a perfectionist character trait. This aspect is more common as opposed to SWGT. The trait is a combination of environmental and inborn tendencies. Perfectionism as a trait ma y arise from outer sources such as parents, trainers and observations from adults. As an instructor one goes through varied challenges in handling these groups. First, students with numerous potentials are difficult to handle due to emerging of stereotypes and societal conventions. There is an emergence of stress and some limitations are applied. For instance, when girls approach colleges and perform well in music and physics, they are usually encouraged to pursue courses which represent stereotypes of society. In addition, stereotypes which are created along the gender lines, it may lead to stress (Smith et al, 2,010).

Assignment Example | Topics and Well Written Essays - 500 words - 208

Assignment Example The equations of the model are: C = 120 + 0.86Y, I = 300, G = 520, T = 0, X = 180, IM = 0.12Y. Total autonomous spending in this model is 12) Consider the following news headline: "Business community gloomy about the economy-investment plans axed." Assuming that aggregate output is demand-determined, what effect will this have, all other things equal, on the AE function and on equilibrium national income? 14) Consider a simple macro model with a constant price level and demand-determined output. Suppose desired aggregate expenditures are less than the current level of national income. The vertical distance between the AE curve and the 45-degree line represents Generally, a decline in interest rates significantly boosts consumption, for this induces individuals to borrow from banks; borrowings used for consumption expenditures. An increase in the interest rate, however, sends negative signals to the market, in effect, reducing borrowings used for consumption expenditures. A brief look suggests that anticipated changes in income, which may entail tax changes, indeed impacts consumption in one way or the other. The precise effect, however, depends on whether the perceived changes are temporary or permanent. An anticipated cut on income will automatically reduce consumption expenditures. Increases in income will thus boost consumption. The challenge, therefore, depends on the specific expectations and contexts in which the increases or decreases are implemented. Each of the following headlines describes an event that will have an effect on desired aggregate expenditure. Which component (or sector) of AE would be affected? What will be the effect on equilibrium national income? Explain The component of aggregate expenditure that would be affected with the minister’s pledge is the Consumption component. Basically, the announcement will leave workers with an increment in their

The teacher and the failures Essay Example | Topics and Well Written Essays - 750 words

The teacher and the failures - Essay Example The protagonist of the poem as the name indicates is the teacher of Physics demonstrating his science and theories to the students seemingly sitting in front of him. His demonstrations all go wrong. And the poem caricatures him as a comic figure. But deep from inside the subtext of the poem, emerges the caricature of a failed person, who is a tragic failure in life. Finally he goes into oblivion, stepping into the waste basket with staggering steps: a painful exit! The poem echoes a lesson that failures are our real teachers. One has to learn from one’s failures. The poem is full of descriptions of physical science experiments, hence made comprehensible more with the knowledge of theories in physical science. His first demonstration was on the theory on the falling of objects. â€Å"He tried to convince us† (1), {to convince us of the theory that the velocity with which a body falls is proportional to time and independent of both weight and density. He demonstrated it w ith a ping-pong ball and a billiards ball} â€Å"but his billiard ball / fell faster than his ping-pong ball and thumped /to the floor first, in spite of Galileo† (1, 2, 3) {Thus proving the laws of the bodies in motion, wrong! It was Galileo who found out that bodies do not fall with velocities proportional to their weight, though he didn’t arrive at the correct conclusion. Ping-Pong balls and billiards balls are usually used for experiments in particle Physics.

To determine the concentration Essay Example for Free

To determine the concentration Essay To determine the concentration of unknown standard sodium hydroxide solution and the enthalpy change of neutralization between different pairs of acid-base used (Thermometric titration) Principle of method: Neutralization is the reaction between an acid and a base, which is an exothermic reaction. In this experiment, two methods are used to determine the concentration of sodium hydroxide solution and the enthalpy change of neutralization. H+(aq) + OH-(aq) H2O(l) Method 1 is to measure the temperature change of the reaction mixture when different definite ratio of acid and base are reacted. There are totally 7 ratios. For each ratio, the initial temperature of acid and base is recorded. When they are mixed, the final temperature of the mixture is recorded so that: Let Va, Vb, Ta, Tb, T be the volume of acid, volume of base, initial temperature of acid, initial temperature of base and final temperature of mixture if they are not reacted (which is actually the initial temperature of mixture before reaction) respectively. Thus, Final temperature of the mixture after reacted T = Temperature change due to reaction. Method 2 is to measure the temperature of the reaction mixture when each small portion of acid are added to a fixed amount of base solution with using titration of acid against base. For both of the method, different pairs of acid and base are used and compared. To find the concentration of sodium hydroxide solution, the volume ratio of acid to base which makes the maximum temperature change(which means the reaction is most complete) should be found out and so: (Since the basicity of both acid and base is 1) By conservation of energy, the enthalpy change of neutralization = heat change of solution The density and specific heat capacity of solution are assumed to be equal to those of water since the differences between them are negligible. Results: Method 1 Using nitric acid: (A graph is attached at page 6) Volume of HNO3(aq) (cThis result was acceptable since it was consistent and close to the actual value. The enthalpy change of neutralization using nitric acid was found to be -47. 65kJ and -51. 48kJ respectively by method 12. The enthalpy change of neutralization using ethanoic acid was found to be -48. 24kJ and -61. 11kJ respectively by method 12. The enthalpy of neutralization found out in this experiment was not reliable because the result was not consistent for method 12 and there were great errors in the experiment. The most significant evidence that shows the result was not reliable was that theoretically, the enthalpy change of neutralization between ethanoic acid and sodium hydroxide should never be higher than that between nitric acid and sodium hydroxide. This is because nitric acid is a strong acid while ethanoic acid is just a weak acid that it only slightly ionized in water. Therefore extra energy was needed to ionize the ethanoic acid molecules so that the enthalpy change of neutralization of ethanoic acid should be less negative than that of nitric acid. However the result of this experiment contradicted with the above statement, so that the results of this experiment were not reliable. The most significant error in this experiment was heat loss to surrounding. Although foam cup was already used in the experiment, the upper surface of solution also produced great heat loss to the atmosphere. Also, there may still be heat loss through the cup. This error was more significant in method 2 since a period of time was used to titrate the solution. During the time of titration, a lot of heat can be transferred to the air and thus the recorded temperature would be decreased. As a result, the calculated enthalpy change of neutralization would be lower than the actual one. To reduce this error, a Styrofoam cup instead of a polystyrene cup can be used since Styrofoam is a better insular of heat than polystyrene. Some cotton wool can be used to wrap the cup in order to further reduce the heat loss to surrounding. Also, a lid can be used to cover the upper mouth of the cup in order to reduce the heat loss to surrounding. However, the lid should allow the thermometer to stir the solution and also allow the burette to add acids into it in method 2. Obviously, the titration in method 2 must be carried out quickly in order to minimize the time for the heat to be lost from surrounding, and thus reduce the above error. The second error was the fluctuation of room temperature. In method 1, the initial temperature measured and the temperature of the solution just before reaction might be different. This was because of the change in room temperature since it would affect the temperature of solution by thermo equilibrium. In method 2, the room temperature before the titration and during the titration might be different. This would lead to an error on the measurement of temperature as the same case in method 1. To reduce this error, a more constant temperature in the laboratory can be constructed by an air-conditioner. This can reduce the error brought from the fluctuation of room temperature. In the experiment, method 1 is more suitable to determine the enthalpy change of neutralization since the temperature was measured just after the reaction in method 1 but the temperature was measured for several times in method 2 and this lead to error in the measure of temperature. However, method 2 is more suitable to determine the concentration of sodium hydroxide solution since the number of times of measuring the temperature of solution was much more than that in method 1. Then the peak of the graph can be found out more accurately. Thus the volume of acid used with the highest temperature change can be more accurate. Based on the results of this experiment, the enthalpy change of neutralization was more negative with weaker acids, having same base. However, this statement was obviously wrong since in weaker acids, some energy was used to ionize the acid molecules. Theoretically, the enthalpy change of neutralization should be more negative with stronger acids. This was not shown on the results in this experiment since the error was too large. Conclusion: The concentration of the sodium hydroxide solution was successively found out and it was acceptable, but the enthalpy of neutralization found out was not reliable since it was not consistent and it contradicted to the theoretical values. On the whole, the results was not acceptable and so the objective of this experiment was not fulfilled. Reference: http://en. wikipedia. org/wiki/Styrofoam http://en. wikipedia. org/wiki/polystyrene.

Consumer Segment Analysis of Mobile Phone Market

Consumer Segment Analysis of Mobile Phone Market Anthony Nolan Size of current Market According to the Commission for Communications Regulation (COMREG) (Q4, 2015), household broadband penetration rate for both fixed and mobile services was at 83% which is higher than the EU average by 3%. Mobile device minutes in communications stood at a massive 73.8% of the market, leaving on 26.2% for fixed line communications. Mobile minutes showed an increase of 1.4% from the previous quarter. There was an annual increase of 56.6% of mobile users actively using the 4G standard on the same period in 2014. Subscriptions to mobile networks increased by 0.36% on the previous quarter however broadband subscriptions saw a decrease of 4.5% on quarter three. This is probably due to many providers now bundling a broadband allowance in with subscription offers. Finally in the last quarter of 2015, average revenue per user was on a downward trend compared to the same quarter in 2014. Mobile users spent an average of  £24.62 per month in the final quarter compared to  £25.00 per month a year previously. Again, this is believed to be a result of package bundling affecting revenue intake according to ComReg (2015) Structure and Nature of the Current Market The four main mobile phone operators in Ireland are Vodafone, O2 (owned by the 3 network), Meteor and the 3 network stand-alone operator (separate from O2) (ComReg 2015). The five smaller providers available are PostPhone (An Post), Tesco Mobile, Dixons/Carphone Warehouse ID Mobile, LycaMobile Ireland and Blueface Mobile. All four (Vodafone, O2, Meteor and 3 Network) of the main providers purport to supply the following to consumers according to ComReg (2015): Prepay and post-pay services to both personal and business customer segments. Voice, SMS and data services to a stated 99% of the public, meaning they claim to have the whole of Ireland and outlying islands covered with their network signal. Each of the four main networks supply second generation (2G), third generation (3G) and fourth generation (4G) technology to their users. All five of the smaller mobile providers in Ireland (PostPhone, Tesco Mobile, Dixons/Carphone Warehouse ID Mobile, LycaMobile Ireland and Blueface Mobile) do not have their own infrastructure networks. Instead they utilise the current main network providers and rent a mobile virtual network operation (MVNO) which gives them the ability to offer their own branded retail service to consumers. Tesco Mobile Ireland has entered into an MVNO commercial arrangement with O2 (Hutchison 3 Ireland) to allow its traffic to be carried on the O2 network. Tesco Mobile Ireland is available to personal customers only. (ComReg 2015) An Post PostPhone has entered into an MVNO commercial arrangement with Vodafone to allow its traffic to be carried. Unlike other providers PostPhone does not have a unique prefix and instead effectively resells minutes carried from Vodafone and then differentiates (Re Brands) those minutes at the retail level. PostPhone is available to personal customers only. (ComReg 2015) Like Tesco Mobile Ireland, LycaMobile has an arrangement with O2 Ireland. LycaMobile offers by the minute rates and bundle packages for subscribers. They do not offer traditional pre-pay or bill pay options. (ComReg 2015) Blueface Mobile has entered into an MVNE (Mobile Virtual Network Enabler) with X-Mobility Limited, which is a sub-division of Hutchison 3 Ireland. Blueface sells both prepay and post-pay subscriptions to Business Only consumers. Like PostPhone, Blueface is reselling 3 Network minutes under its own brand. (ComReg 2015) Dixons/Carphone Warehouse ID Mobile is an MVNO of Hutchison 3 Ireland. ID offers a pay-monthly option which comes with a handset (Billpay) over a fixed term and also offers a sim-only thirty day rolling subscription. (Siliconrepublic, 2015) Expected Technological Trends for the next Decade (2016-2025) Looking to the future, there are some expected and some predicted advances that will be made. The list is not endless and some of the most useful advances are listed here: Cloud Storage: Right now cloud storage is available but Chris Nickson of atechnologysociety.co.uk predicts that ALL mobile phone storage in the future will be off-device. Everything from storing photographs and video to uploading video and audio from ones computer will go to the cloud. A potential fall off of people buying peripherals like SD Cards. Smaller hard drives on phones More space within the phone case leading to potentially smaller devices Software (Apps) installed and stored on the cloud Greater phone security through central servers (Cloud) Contacts stored on the cloud Access anywhere in the world Possible cost issues for finance required to upgrade cloud servers and security Cost savings on handset manufacture as a result of less hardware required within the handset. (Nickson, C. 2013) Solar powered handsets: In developing countries, solar power could conceivably actually charge the handset with the use of just a small solar panel. (Nick T, 2015) Augmented Reality (AR) One will be able to open the camera app and point it anywhere in the street to be shown a list of businesses and establishments on-screen overlaid on the display. (Poe, M. 2015) Organic Light-Emitting Diode (OLED) technology. Wafer thin screens that can be folded and which can show different output media on either side. One could show a video to a friend on the back of the phone while inputting data on the front. Due to physical flexibility, this technology could also be worn as a wristwatch and taken off, and unfolded to become a mobile device. (Poe, M. 2015) In-Built Projector Mobile phones that can project images and/or video directly onto a wall or screen (Poe, M. 2015) 3D Screens and Holograms Making an image or video projection appear to be separate from the device actually emitting it. (Poe, M. 2015) 5G and beyond. Using less bandwidth than 4G Using less power than 4G Enabling a broader spectrum of frequency for connection Faster connection speeds to Internet (Gregory, M.A., 2015) Kinetic Thermal Power Using bodily movement and heat to recharge mobile devices (Levars, N. 2016) Discarded Mobile Phone Technology a problem: Developing countries like those in Africa are currently a dumping ground for the Worlds discarded mobile detritus. As we progress in the first world, these dumps will get larger and larger. A solution may be needed in the more distant future (Nickson, C. 2013) Demographic and Psychographic Description of the Younger Sub-Segment of the Consumer Market Currently, smartphone ownership is biased towards the younger age groups but with the increasing penetration in the market, this could very well change in the near future. (Red C, 2012) That survey by RED C was taken in 2012 and what was true then is doubly true today in 2016. Back in 2012 some 32% of Irish people owned a smart phone (Red C, 2012). Today that number has increased to 96% and that is just in one segment, the 15 to 35 year old bracket. (Thinkhouse Mobile, 2015) SO, what do people in the 18 to 25 year old segment use their smartphone for? According to the latest survey from Thinkhouse (2015), the Youth Communications Agency, the following statistics ring true: In 2015, the following uses were made of mobile phones from 18 to 25 year olds: Type of Mobile Phone Subscription: 56% of 18-25 Year Olds opted for Bill Pay subscriptions. 44% of 18-25 Year Olds opted for the Pay As You Go option General Use: 66% used for email 23% used on traditional SMS messaging (*Down from a peak of 66% in late 2011) 59% used for YouTube 30% used for online television from paid subscription sites such as Netflix or Love Film. Social Media Use: 92% of mobile phone users in the 18-25 year old demographic used their phones for Facebook 36% used for Twitter Commercial Use: 4% of people in this segment pay for online purchases on their mobile. The other 83% opted to pay on their computer. 13% did not conduct online purchases. 78% of people compared the price of products online before proceeding to buy the product in-store Content: 63% of this demographic prefer non-gaming apps. They prefer apps that serve a purpose for them. 37% of this demographic prefer to have fun while using apps, either playing games or watching entertainment (All data supplied by Thinkhouse Mobile Youth Survey 2015.pdf, except *, by ComReg, 2015) It is also stated in this review by Thinkhouse media that the primary use of a mobile phone for this segment is to send text messages. However this is contradictory to the research submitted by ComReg (above). ComReg state that SMS sending is down some 43% from 2011. The difference can be explained by the arrival of apps that send messages for free such as Facebook Messenger and Viber, among many others. (Inner-Active, 2011) Market Research Suggestion for the Next Five Years Tel-Eir should look to glean as much information as possible before deciding on phone tariffs, prices, bundles and pay as you go or bill pay options. As this company is starting out the first thing that needs to be known is, primarily what the publics appetite is for a new provider and secondarily what the public want from a new phone network provider. Whether Tel-Eir can deliver upon the publics desires will be a case of understanding the research results. Initial Research Method Having thought about the best types of research and studied many methods, it has been decided to advise Tel-Eir to carry out Personal Interviewing (Kotler et al, 2012) initially in order to get an understanding of what the public: Like about the currently available providers Dont like about the currently available providers Like to do on their handsets Are not bothered with doing on their handsets Think about the hardware and limitations of their handsets Would desire if they had the chance to choose option plans for a provider Think about the costs involved with owning a mobile phone Feel is the main reason for owning a mobile phone Would need to switch to a different network This information is required so that Tel-Eirs marketing staff can use the information on Buyer Decision Making processes to form an educated opinion of what angle to enter the market at. According to Donald S. Tull and Del I. Hawkins in their book, Marketing Research: Measurement and Method (1993), Personal Interviewing, while being expensive is the best way to glean a lot of information quickly. They state that Personal Interviewing: Is Excellent for Flexibility Is Excellent for Quantity of data received Good for control of sample Good for speed of data collection Good for response rate More expensive than other methods of collecting information By sending personal interviewers out into the busy thoroughfares of the five main Cities in Ireland, it is expected that a lot of accurate opinions can be acquired and from that information Tel-Eir will be better placed to formulate a strategy for market entry. Ongoing Research Going forward, it is believed that Tel-Eir should continuously keep an eye on both competitors movements and new offers in the market and also on the changing demographic that are purchasing its product. It is advised that every year, Tel-Eir should partake in: Sales Forecasting, to know what the future holds for people continuing to purchase new handsets and plans Ongoing Segmentation Research, to determine the demographic, psychographic, cultural, and behavioural characteristics of potential buyers. (Wikipedia, 2016) Brand Equity, in order to get a feel for what the public think of our brand Customer Satisfaction, in order to understand our current users feelings about our product Demand Estimation, so that Tel-Eir can plan ahead and possibly tweak the offers and bundles being made to the public Main Product Offering Having already completed some market research on current mobile phone network operators it is felt that Tel-Eir should not use a Mobile Virtual Network Operation (MVNO) in which Tel-Eir piggybacks upon a network that is currently owned by a larger company like Vodafone for example. Purchasing statistics for such network providers is not good and it is felt that only by gaining its own licence can Tel-Eir truly become competitive in the market. (Irish Independent, March 2016) According to research, Tel-Eirs targeting of the youth segment (18-25 Year olds) should include the following attributes: Both Bill Pay and Pay as you Go should be offered High End and Low End handsets should be offered Free Internet minutes should be a major section of any bundles offered Traditional Text Messaging (SMS) is not as important as it once was and should not be paramount to offers. 1. Offering Both Bill Pay and Pay as you Go Bundles This should take the form of long term Bill Pay contracts with an offer of a free handset (slightly outdated) or a cheaper handset (a little more recent) or an expensive handset (latest on the market). It is also advisable that the price of the handset while signing up for a long term bill pay contract should be connected to the monthly contract price. As an example, if one wants a handset from the latest range but with a cheap monthly contract, then one pays more initially for the handset. However, if one wants an expensive phone with an expensive monthly contract, then the phone could be offered free of charge, depending upon the length of contract signed up to. It is advised that for the latter, a two year contract be set as the minimum. In this way the cost of the handset can be recovered over the duration of the contract. It is advised that Tel-Eir offer a month by month rolling contract. This new style of attracting customers has proven popular amongst the low waged and unwaged. Tel-Eir should offer an internet allowance and perhaps a text message (SMS) allowance with this. As SMS is decreasing in popularity, offering unlimited SMS messages will appear to be a good offer but in reality will not be used as much as it may have been previously. Tel-Eir, in order to be competitive should offer Pay As You go top up options in the following amounts:  £5 top ups for the unwaged and those in education  £10 top ups for the unwaged and low waged but slightly better off, such as single parents on social welfare, those in college receiving a grant, and those who are on schemes and low paid jobs who may not be able to afford larger top ups.  £15 top ups for convenience and as a bridge between the low waged and unwaged segment and those in gainful employment  £20 top ups with added data and SMS allowances for those that use this option.  £25 and  £50 top ups for the business customer who is too busy to top up very often and does not like to use bill pay. This is expected to be rare, but having it available will be a new option for the public. All of the above tariffs are guides only. It is of course understood that an unwaged person will on occasion top up by  £50 and that a business user will on occasion top up by  £5 or  £10. The points made are specifically aimed at those segments that will predominantly spend in the stated behaviours. It should be allowed that all top ups and bill pay options can be paid by Credit/Debit Card and that a facility exists for both online payment and direct debit. (All above information gained from ComReg, 2015) 2. Handset Choice The variety of handset offered is paramount in importance for the sale of Tel-Eirs network product. The profit is in the sale of the different tariffs and bundles. However that sale will not happen unless Tel-Eir sells the hardware that the public have come to expect and associate with popular and successful network brands. Therefore, it is advised that Tel-Eir sell all of the latest handsets from all of the most popular manufacturers. It is also advised that Tel-Eir try to get exclusive rights to an upcoming handset from a major supplier. Even short term exclusivity would be beneficial. 3. Free Internet Minutes From research already collated, it is clear that connection to the Internet is of paramount importance to the public. There are so many things that a mobile phone user can do from being connected to the Internet. This is also paramount in lessening the use of the network throughput from SMS messages. Using the Internet will allow people to send instant messages using apps through third party servers, lessening the load on Tel-Eirs hardware. Having a good Internet allowance package available to them, will give the public the freedom to use their phones as they have been used to with the current major brands on the market. Tel-Eir should look to compete very favourably in this area. (The Atlantic, 2014) Lessening Importance of SMS Messages As users turn to third party apps for sending instant messages over the Internet, they are turning away from the traditional paid for SMS messages. It appears as though this trend will continue into the future. As a result of this, Tel-Eir should offer generous SMS bundles with offers secure in the knowledge that these will sell a product to a potential subscriber but once sold, will not be used very much at all. It is all about the offer appearing to be good value for money. Positioning and Promotion Positioning is not what your company physically does to a product-it is what your company does to a target customers mind (marsdd.com, 2015). The above statement is the most important thing to keep in mind when presenting Tel-Eirs new product to the market. The fundamentals of positioning the product effectively in the market must be adhered to. These fundamentals are: A customer decides to buy a product based upon the positioning of that product All customers have an idea of what the market presents, by using a mental map Positioning is not something that exists in the product but in the mind of the customer Once a customers mind is made up about product positioning, it is not easily changed Positionings first task is to present the relevance of a product. If one makes the product easier to purchase, then the product will be easier to sell. (marsdd.com, 2015) With the above tenets in mind therefore, Tel-Eir should pay particular attention to the following: Why does this product solve the consumers problems? What product offering will appeal the most to the consumer? What do consumers want the most from this type of product? What do consumers not want from this type of product? (brainmates.com) From the above presented problems one must come to the conclusion that Communication is the key to positioning and promoting a product. How does a company get from positioning to communication? See Fig 1.1 (next page) Therefore using the image in Fig 1.1 the company must decide upon its best avenue for answering these questions. Fig 1.1 (marsdd.com) Known Variables It has been decided that Tel-Eir will target the 18-25 year old market segment initially. Questions and Answers What will be the compelling reason for Tel-Eirs customers to buy? From market research the compelling reason will be based upon a sound Internet usage (data allowance) strategy. This is will enable the youth market consumers to use our product exactly the way that the evidence points to them wanting to use it. What will be Tel-Eirs initial product placement strategy in order to get the product into the minds of the target segment? Firstly, Tel-Eir will come up with an excellent slogan and product package. The packaging will be of paramount importance. The logo of the brand and the words used are no less important. The statement used in promoting the product should include the primary appeal of the package offering. Taking into account the age group of the target segment, Tel-Eir will promote the product through the following channels: Creation of an interactive website Brochures in existing technology shops and phone shops that sell all network carriers Potential customer email campaigns Social Media advertisement campaign Star Actor television advertisement Billboard advertising for viewing by this segment as they travel in day to day pursuits Attempt to get product used in a broadcast venture such as a soap opera or a feature film Give away a limited amount of the product to various organisations such as Written and Broadcast media for use in competitions and to colleges and schools again as possible competition prizes Attend trade fairs and extol the virtues of the product Attend third level college events and provide brand stretching items such as key fobs and perhaps some academic motivators such as rulers, paper, calculators and the like. Perhaps also give away tee shirts at such events. Also include product literature. What will the products key benefit be as promoted to the customer? A key benefit will be a ground breaking offer on Internet data allowance. Tel-Eir will offer all customers an never before seen amount of data for all users regardless of top up amount or bill pay tariff. Naturally the amount will be incrementally more the more a consumer spends. However even at the lowest spend, consumers should see an unequalled (in the market) amount of data being supplied. A key benefit will be the offering of free text (SMS) bundles. The higher a consumer pays the more free SMS messages they receive up to a maximum of completely free SMS messages. A key benefit will be Tel-Eirs competitive offers of new and recent handsets at either free or very low priced amounts. Tel-Eir will also offer an insurance incentive for handsets sold Tel-Eir will also allow all consumers to top up or pay bills online, at various pay points, by direct debit or over the phone using customer service What competitor will be closest to Tel-Eirs offering in the market? Both Vodafone and Meteor will resemble Tel-Eirs offering however it is believed that Tel-Eir will be able to supply an even better product offering that both of those competitors. What is the key difference between Tel-Eirs offering and the chief competitors? The intended key differences will be: Tel-Eir will offer more data allowance for similar prices Tel-Eir will offer free SMS (varying) amounts at ALL top up or bill pay levels Tel-Eir will offer handsets at lower prices than the competition. Positioning Statement Finally, Tel-Eir will pay particular attention to its selling statement for consumers. The statement will include the most important variables: It will clearly and effectively identify the target segment It will make the product offering effective, convincing, compelling and will be backed up by credible evidence It will reflect the target segments needs and locale It will be explainable in a very few words The positioning statement will take the format of: For (target segment or customer) who (a compelling reason to buy) our product is a (products placement) that provides (key benefit that directly addresses the compelling reason to buy), unlike (primary competitor of the same benefit) our product (key difference). (marsdd.com) Bibliography Book References Principles of Marketing, Kotler And Armstrong (2012), Pearson Prentice Hall, P110. Marketing Research: Measurement and Method, 7th edition, Donald S. Tull and Del I. Hawkins, (New York: Macmillan Publishing Company, 1993) Marketing Plans (6th edition), McDonald, Malcolm (2007), Oxford, England: Butterworth-Heinemann Marketing Research: A Decision-Making Approach, Malhotra, Naresha K. (2002), Upper Saddle River, NJ: Prentice Hall Publication References Irish Independent Newspaper, 1st July 2014 edition, Business Technology Section, Independent News and Media 2014 Online References http://www.comreg.ie/_fileupload/publications/PR10032016.pdf http://www.comreg.ie/_fileupload/publications/ComReg1246.pdf. P22 et al https://www.siliconrepublic.com/comms/2015/07/02/id-is-irelands-latest-mobile-operator-and-its-out-soon. P17 18 http://www.atechnologysociety.co.uk/cloud-computing-future.html. (Chris Nickson 2013) http://www.phonearena.com/news/Did-you-know-that-Samsung-launched-the-first-solar-powered-cell-phone_id67493 (Nick T, 2015) http://www.hongkiat.com/blog/future-smartphone-features/. (M.Poe 2015) http://phys.org/news/2015-04-5g-wireless-technology.html. (Mark A. Gregory, 2015) http://www.gizmag.com/energy-harvesting-shoes/41796/. (Nick Levars, 2016) http://inner-active.com/2011/08/10/5-reasons-the-new-facebook-messenger-app-will-kill-sms-and-5-reasons-it-wont/ (Hillel Fuld 2011) https://en.wikipedia.org/wiki/Marketing_research http://www.comreg.ie/_fileupload/publications/ComReg1617a.pdf http://www.theatlantic.com/politics/archive/2014/01/why-texting-is-dying-out/441507/ https://www.brainmates.com.au/how-to/%E2%80%9Chow-to%E2%80%A6-%E2%80%9D-position-a-product https://www.marsdd.com/mars-library/positioning-creating-an-image-of-your-product-inyour-target-customers-mind/

Exploring The Issue Of Workplace Violence Social Work Essay

Exploring The Issue Of Workplace Violence Social Work Essay The National Institute for Occupational Safety and Health (NIOSH) defines workplace violence as violent acts directed toward persons at work or on duty. Workplace violence is any physical assault, threatening behavior, or verbal abuse occurring in the work setting. A work setting is defined as any location, either permanent or temporary, where an employee performs work-related duties. This comprises, but is not limited to, the buildings and surrounding perimeters, including the parking lots, field locations, clients homes, and traveling to and from work assignments. (Anderson, D. 2008). Workplace violence ranges mostly, from unpleasant or threatening language to homicide. Elements of workplace violence includes beatings, stabbings, suicides, shootings, rapes, psychological traumas, threats or obscene phone calls, fear, irritation of any kind, as well as being confirmed at, shouted at, or followed. Nurses are at the most risk of workplace violence among health care providers .Violence inflicted on employees may come from many sources external parties such as robbers or muggers and internal parties such as coworkers and patients.( Boldt, A., Schmidt, R. 2006) There are many risk factor of work violence which affecting in nursing in this essay will discuss type of violence and how to prevent the violence in work place. The reasons for workplace violence and stress are identified at organizational, societal and individual levels, showing complex interrelationships. The accumulation of stress and tension in demanding health occupations à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬ under strain from societal problems and the pressure of health system reforms à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬ contribute to emerging violence. At an individual level, health workers tend to rank the personality of patients as the leading factor generating violence, followed by the social and economic situation in the country and, well behind, work organization and working conditions. (Duxbury, J. 2009). However, when categorized into individual, societal and organizational factors, all three contributing factors appear to be of equal importance in the analysis of risks of violence and stress, with organizational factors playing a key role. Examples of violence in the workplace include the following: Verbal threats to inflict bodily harm, including vague or covert threats Attempting to cause physical harm: striking, pushing and other aggressive physical acts against another person Disorderly conduct, such as shouting, throwing or pushing objects, punching walls, and slamming doors Verbal harassment; abusive or offensive language, gestures or other discourteous conduct towards supervisors or fellow employees Making false, malicious or unfounded statements against coworkers, supervisors, or subordinates which tend to damage their reputations or undermine their authority (Contrera- L., Moreno, M. 2004). Type of violence affecting in nursing: Nursing to nursing which nurse are often the first line of victims. This act of violence can include spousal abuse and child and elderly abuse. Other to nurse which violence toward health care professional is extensive, and nurse are frequency the victims. The perpetrators can include patient. Patient families and other health care worker. Nurse to nurse who is difficult for nurses to discuss violence against other nurse.horizantal aggression is define as aggressive behavior that one registered nurse commits against another in the work place.( Duxbury, J. 2009). The aggressive behavior may be verbal. Non verbal or physical. It may be expressed directly toward another person or indirectly toward their property or work. The behavior can be expressed openly or in more subtle manner. Other type is nurse to other: violence includes patient abuse and neglect with nurse as aggressor. CATEGORIES OF WORKPLACE VIOLENCE Workplace violence has many sources. To better understand its causes and possible solutions, researchers have divided it into four categories dependent upon the type of perpetrator like person committing the violence. The four types are: violence by strangers, violence by customers or clients, violence by co-workers, and violence by someone in a personal relationship( Felblinger, D. 2008). Type I: Violence by a Stranger: In this type of workplace violence the perpetrator is a stranger and has no legitimate relationship to the organization or its employees. Typically, a crime is being committed in conjunction with the violence. The primary motive is usually robbery but it could also be shoplifting or criminal trespassing. A deadly weapon is often involved, increasing the risk of fatal injury. Type I is the most common source of worker homicide. Eighty-five percent of all workplace homicides fall into this category Workers who are at higher risk for Type I violence are those who exchange cash with customers as part of the job, work late night hours, and/or work alone. Convenience store clerks, taxi drivers, and security guards are all examples of the kinds of workers who are at increased risk for Type I workplace violence.( Gates, D., Fitzwater, E.etal. 2004) Type II: Violence by a Customer or Client: In Type II incidents, the perpetrator has a legitimate relationship with the organization by being the recipient or object of services provided by the workplace or the victim. This category includes customers, clients, patients, students, and inmates. The violence can be committed in the workplace or, as with service providers; outside the workplace but while the worker is performing a job-related function. (Hughes, H. 2008). Violence of this kind is divided into two categories. One category involves people who may be inherently violent, such as prison inmates, mental-health service recipients, or other client populations. Attacks from unwilling clients, such as prison inmates on guards or crime suspects on police officers, are examples of this type of workplace violence. The risk of violence to some workers in this category may be constant or even routine. The other category involves people who are not known to be inherently violent, but are situation ally violent. Something in the situation induces an otherwise nonviolent client or customer to become violent. Provoking situations may be those that are frustrating to the client or customer, such as denial of needed or desired services or delays in receiving such services. (Hegney, D., Tuckett, A., Parker, D., Eley, R. 2010). Service providers, including healthcare workers, schoolteachers, social workers, and bus and train operators, are among the most common targets of type II violence. A large proportion of customer/client incidents occur in the healthcare industry, in settings such as nursing homes, hospitals, or psychiatric facilities. (Woodtli, M., Breslin, E. 2006). Type III: Violence by a Co-Worker, Type III violence occurs when an employee or past employee attacks or threatens co-workers. This category includes violence by employees, supervisors, managers, and owners. In some cases, these incidents can take place after a series of increasingly hostile behaviors from the perpetrator. The motivating factor is often one, or a series of, interpersonal or work-related disputes. The perpetrator may be seeking revenge for what is perceived as unfair treatment. (Hughes, H. 2008) Type IV: Violence by Someone in a Personal Relationship, In Type IV workplace violence, the perpetrator usually has or has had a personal relationship with the intended victim and does not have a legitimate relationship with the workplace. The incident may involve a current or former spouse, lover, relative, friend, or acquaintance. The perpetrator is motivated by perceived difficulties in the relationship or by psychosocial factors that are specific to the situation and enters the workplace to harass, threaten, injure, or kill. Victims of type IV violence are devastatingly, but not exclusively, female.( Opie, T., Lenthall, S., etal 2010) This type of violence is often the spillover of domestic violence into the workplace. In some cases, a domestic violence situation can arise between individuals in the same workplace. These situations can have a substantial effect on the work environment. They can visible as high absenteeism and low productivity on the part of a worker who is enduring abuse or threats, or the sudden, prolonged absence of an employee fleeing abuse. (Woodtli, M., Breslin, E. 2006). RISK FACTORS Healthcare and social service workers face an increased risk of work-related assaults stemming from several factors. These include: The prevalence of handguns and other weapons among patients, their families, and friends The increasing use of hospitals by police and the criminal justice system for criminal holds and the care of acutely disturbed, violent individuals The increasing number of acute and chronic mentally ill patients being released from hospitals without follow-up care (these patients have the right to refuse medicine and can no longer be hospitalized involuntarily unless they pose an immediate threat to themselves or others) The availability of drugs or money at hospitals, clinics, and pharmacies, making them likely robbery targets Factors such as the unrestricted movement of the public in clinics and hospitals and long waits in emergency or clinic areas that lead to client frustration over an inability to obtain needed services promptly (Lisboa, M., de Moura, F., Reis, L. 2006). The increasing presence of gang members, drug or alcohol abusers, trauma patients, or distraught family members Low staf fing levels during times of increased activity such as mealtimes, visiting times, and when staff are transporting patients Isolated work with clients during examinations or treatment Solo work, often in remote locations, with no backup or way to get assistance like , communication devices or alarm systems, this is particularly true in high-crime settings Lack of staff training in recognizing and managing hostile and high-risk behavior as it escalates Poorly lit parking areas. (Nelson, H., Cox, D. 2004) WORKPLACE VIOLENCE PREVENTION PROGRAM A workplace violence prevention program demonstrates an organizations concern for employee emotional and physical safety and health. The program encompasses the following elements: Management commitment and a system of accountability Employee involvement Worksite analysis Hazard prevention and control Training and education, Recordkeeping and evaluation of the program The first two elements, management commitment and employee involvement, are complementary and essential to a successful workplace violence prevention program. Management commitment provides the motivating force for dealing effectively with workplace violence. (Whitley, G., Jacobson, G., Gawrys, M. 2007). Employee involvement enables workers to develop and express their commitment to safety and health. Employee involvement should include: Understanding and complying with the workplace violence prevent program and other safety and security measures Participating in employee complaint or suggestion procedures covering safety and security concerns Reporting violent incidents promptly and accurately Participating in safety and health committees or teams that receive reports of violent incidents or security problems, make facility inspections and respond with recommendations for corrective strategies Taking part in a continuing education program that covers techniques to recognize escalating agitation, high risk behavior or criminal intent and discusses appropriate responses A key element of the workplace violence prevention program is the threat assessment team, or safety committee. (Whitley, G., Jacobson, G., Gawrys, M. 2007). The primary function of the team is to provide a thorough workplace security/hazard analysis and establish prevention strategies. An effective team will assess the organizations vulnerability to w orkplace violence, make recommendations for preventive actions, develop employee training programs in violence prevention, establish a plan for responding to acts of violence, and evaluate the overall workplace violence prevention program on a regular basis (Stanley, K. 2010). Violence in the healthcare workplace threatens the delivery of effective, quality care and violates individual rights to personal dignity and integrity. Assaults on nurses and other healthcare workers occur in all areas of practice and constitute a serious hazard. Current literature suggests that to ensure a safe and respectful workplace environment, mandatory protections must be provided such as zero-tolerance policies against violence in the workplace, as well as comprehensive prevention programs, reporting mechanisms and disciplinary policies. (Woodtli, M., Breslin, E. 2006). Under occupational health and safety laws, all health care facilities are required to have in place strategies to proactively, prevent and manage occupational violence. An occupational health and safety risk management framework, consistent with, occupational health and safety legislation, Work Safe guidelines and contemporary knowledge, will assist health care facilities, to achieve legislative compliance. (Nelson, H., Cox, D. 2004). Violence and Abuse Prevention Task Force members that A Workplace Violence Prevention Program is one step in the process of protecting nurses and other, healthcare workers from violence and abuse. Violence and Abuse Prevention Programs must be supportive, to workers and avoid blame and retaliation. Further recommends that violence aftercare. Plans identify a debriefing process that includes all workers impacted by a violent incident whether, or not they were personally involved in the incident. (Hughes, H. 2008).

Women Empowerment by Demystification of Motherhood :: Free Essay Writer

Women Empowerment by Demystification of Motherhood Patriarchy has tactfully created a myth that motherhood is the only sphere that is essentially ordained for women. Women as a sex are considered to be the natural reproducers of mankind - naturally supposed to be the child bearers and rearers. Patriarchy celebrates this innate capacity of women as the so called woman – power. It indulges in an exaggeration of the motherly values of nature. Self effacement, unconditional love and devoted service are demanded from women for the perpetuation of patriarchal norms. This results in an idealization of motherhood which confines women to their role as nurturers. Feminists from the West, recognise this vicious trap – that patriarchy elevates motherhood and misleads women is order to exploit and circumscribe them. Feminists maintain that motherhood as constructed by patriarchy is highly oppressive. It is far from being a liberatory and enriching experience for all women. It has been very important to contest the point of patriarchy that happiness comes only through motherhood and attack this myth which denies women their range of possibilities and opportunities. Betty Friedan relates the true essence of motherhood in her book The Feminine Mystique : Motherliness is a way of life. It enables a women to express her total self with the tender feelings, the protective attitudes, the encompassing love of the motherly women (58) But patriarchy misuses it as an instrument to subordinate women as a whole. The experience of maternity has been channelled to serve male interests and to stabilize the patriarchal laws as the universal law for women. In addition, the sanctity of motherhood is accepted only when acknowledged by matrimony. The man made society commands that motherhood is valid only within the bounds of marriage and it desecrates unwed motherhood as a curse for women. Simone de Beauvoir puts this aptly : Maternity in particular is respectable only for married woman; the unwed mother remains an offense to public opinion, and her child is a sever handicap for her in life. (482) The feminists of the West understand the tyranny that goes on behind the glorified label of motherhood. Patriarchy’s motive is always to enslave women and motherhood serves as a powerful way in enabling them to do it. Motherhood, as â€Å"rewarded† to women by men, only serves to hamper the progress of both women and their children. . The social responsibility of the caring of children lies entirely on the mothers and they are expected to devote their time and their entire self on their children.

Internet Marketing :: essays research papers

It's well known that internet marketers are in the business of marketing. To become successful in business, it's crucial to actively promote your business to gain new customers. Let's face it... No promotion, no new customers. It's a simple as that. If you've ever spent money on advertising before, you will know that it can be a costly process. Whether the cost is measured in time, effort, money or a mixture of all three - the one thing that counts the most is the results. A lack of results from a marketing campaign can be a real disappointment. More often than not, it is a case of hit-and-miss which leads to frustration and a wasted advertising budget. This article will explain three steps that you can take to gauge how effective your marketing campaigns are and to rapidly improve the response rates of future campaigns. It also brings to light some relatively unknown tactics that some advertising companies are employing to rip-off their customers. I hope you're not one of those customers... But you might have been already without even realizing it. Step 1: T&T You may or may not work out a proper campaign for your promotions, but let me make a suggestion to you if I may? You really should be Tracking and Testing. If you don't know how responsive a particular ad is, how can you possibly gauge the ad's effectiveness? Not by guessing, that's for sure! It is essential that you T&T because this keeps you in control of your earnings. If your campaigns aren't creating the desired outcome - signups, sales, opt-ins etc., something needs to be changed. By T&T, you can make changes, retest and gauge the results to repeat the process until you do generate the necessary effect and therefore increase your profits. Step 2: Tweaking What areas need looking at? Here is a short list of questions you can ask yourself. The answer to these questions should be " Yes". If the answer is "No", then simply tweak the item and T&T to produce a better response. Ad Copy: Does it have an eye-catching headline? Is it well written with the correct grammar and punctuation? Have you edited it over and over to create what you'd consider a perfect advertisement? Does it use hypnotic words and phrases that grab the interest of the reader? Does it make the reader want to click through to your web site while pulling out their credit card? Internet Marketing :: essays research papers It's well known that internet marketers are in the business of marketing. To become successful in business, it's crucial to actively promote your business to gain new customers. Let's face it... No promotion, no new customers. It's a simple as that. If you've ever spent money on advertising before, you will know that it can be a costly process. Whether the cost is measured in time, effort, money or a mixture of all three - the one thing that counts the most is the results. A lack of results from a marketing campaign can be a real disappointment. More often than not, it is a case of hit-and-miss which leads to frustration and a wasted advertising budget. This article will explain three steps that you can take to gauge how effective your marketing campaigns are and to rapidly improve the response rates of future campaigns. It also brings to light some relatively unknown tactics that some advertising companies are employing to rip-off their customers. I hope you're not one of those customers... But you might have been already without even realizing it. Step 1: T&T You may or may not work out a proper campaign for your promotions, but let me make a suggestion to you if I may? You really should be Tracking and Testing. If you don't know how responsive a particular ad is, how can you possibly gauge the ad's effectiveness? Not by guessing, that's for sure! It is essential that you T&T because this keeps you in control of your earnings. If your campaigns aren't creating the desired outcome - signups, sales, opt-ins etc., something needs to be changed. By T&T, you can make changes, retest and gauge the results to repeat the process until you do generate the necessary effect and therefore increase your profits. Step 2: Tweaking What areas need looking at? Here is a short list of questions you can ask yourself. The answer to these questions should be " Yes". If the answer is "No", then simply tweak the item and T&T to produce a better response. Ad Copy: Does it have an eye-catching headline? Is it well written with the correct grammar and punctuation? Have you edited it over and over to create what you'd consider a perfect advertisement? Does it use hypnotic words and phrases that grab the interest of the reader? Does it make the reader want to click through to your web site while pulling out their credit card?

Inhumanity in Night Essay

Elie Wiesel’s Night is about what the Holocaust did, not just to the Jews, but also by extension, to humanity. People all over the world were devastated by this atrocious act, and there are still people today who have not overcome the effects. One example of the heinous acts of the Germans that stands out occurs at the end of the war, when Wiesel and the rest of the camp of Buna are being forced to transfer to Gleiwitz. This transfer is a long, arduous, and tiring journey for all who are involved. The weather is painfully cold, and snow fell heavily; the distance was greater than most people today will even dream of walking. The huge mass of people is often forced to run, and if one collapses, is injured, or simply can no longer bear the pain, they are shot or trampled without pity. An image that secures itself in Wiesel’s memory is that of the Rabbi Eliahou’s son leaving the Rabbi for dead. The father and son are running together when the father begins to grow t ired. As the Rabbi falls farther and farther behind his son, his son runs on, pretending not to see what is happening to his father. This spectacle causes Wiesel to think of what he would do if his father ever became as weak as the Rabbi did. He decides that he would never leave his father, even if staying with him would be the cause of his death. The German forces are so adept at breaking the spirits of the Jews that we can see the effects throughout Wiesel’s novel. Wiesel’s faith in God, above all other things, is strong at the onset of the novel, but grows weaker as it goes on. We see this when Wiesel’s father politely asks the gypsy where the lavoratories are. Not only does the gypsy not grace his father with a response, but he also delivers a blow to his head that sent him to the floor. Wiesel watches the entire exhibition, but does not even blink. He realizes that nothing, not even his faith in God, can save him from the physical punishment that would await him if he tried to counterattack the gypsy. If the gypsy’s attack had come just one day earlier, Wiesel probably would have struck back. However, the spiritual beating by the Germans had already begun. The incident that perhaps has the greatest effect on Wiesel is the hanging of the pipel. He is a young boy with an â€Å"innocent face† who is condemned to death because he is involved in a conspiracy that results in the destruction of a German building. When the time for the hanging approaches, the Lagerkapo refuses to kick out the chair, so SS officers are  assigned to do it. Unlike the necks of those he is hanged with, the young boy’s neck does not break when he falls, and he suffers for over half an hour. The suffering of the child is comparable to the suffering endured by many Jews during the Holocaust. He fought for his life, at times even seeing a bit of hope, only to be destroyed in the end. The Jews struggled for everything they had, from their possessions at the beginning, to their lives at the end. The result, however, was the same. At the end of the war, Wiesel looks into the mirror, and says he saw a â€Å"corpse.† This â€Å"corpse† is Wiesel’s body, but it has been robbed of its soul. This is similar to the loss suffered by people all over the world. Those not directly killed during the Holocaust were still alive physically, but their mind and spirit had long been dead. By the end of the w ar, Wiesel loses all of his faith in God and his fellow man, and this is the most difficult obstacle to overcome when he is released.